Program Manual

Overview

PUBLIC RELATIONS CHAIRMAN

Paul Bettge
202 Crocus St.
Lake Jackson, Texas 77566
979-297-2651 Cell: 979-292-6440
Email: (JavaScript must be enabled to view this email address)

How do eligible Catholic men who are not members of the Knights of Columbus discover the benefits of being a Knight?  How do eligible Catholic men find out about our order and its charitable, unifying, fraternal, & patriotic activities?  How do they come to learn that the Knights of Columbus is an organization that they would like to join?  How can you make recruiting new members easier?
 
The answer is through excellent PUBLIC RELATIONS activities by our Councils, our Districts, our Dioceses, our State Council, and Supreme Council.  Public Relations activities include, but are not limited to, the following:
(1)      Press releases to local newspapers
(2)      Advertising on local community bulletin channels on cable television
(3)      Council and Assembly Newsletters
(4)      Radio and television coverage of charitable events
(5)      Advertising in Parish Bulletins and local community newspapers
(6)      Word of mouth from a member to a prospective member
(7)      State Council web site (www.tkofc.org) and Supreme Council web site (www.kofc.org). 
 
These are just a few of the efforts that we, as Knights, must make to get the word out to the world about our order, its purpose, its charitable works, and its results.  If we do this correctly and frequently and direct these efforts to the correct audience, we will have eligible Catholic men asking us how to join the order.  Wouldn’t that be something!  We could meet and exceed our recruiting goals without having to “beat the bushes”. 
 
It is my responsibility to see that this happens at the State Council level.  It your responsibility to insure this happens at the Council, District, and Diocesan level.  Our State Council web site has been reorganized to help you accomplish this goal.  Use it to its fullest capability!  If you should have any questions as to how to fully utilize the www.tkofc.org web site, contact me at (JavaScript must be enabled to view this email address) or State Council Web Master Mark Johnson at (JavaScript must be enabled to view this email address).  We will be happy to assist you in your efforts. 
 
I often hear someone say, “We don’t like to toot our own horn”.  “We just go about our business.”  “The Good Lord knows when we do something charitable in His name.”  I cannot argue with these statements, but couldn’t we get more Catholic men involved with our order and conduct larger and better charitable events if we just let them know what we are doing and what we stand for? 
 
Put a little extra effort into your Public Relations Activities!  You might be surprised at the results your Council will achieve.  Appoint an enthusiastic Public Relations Chairman for your Council!  Send the name, address, phone number, and e-mail address of your Public Relations Chairman to me at (JavaScript must be enabled to view this email address)  or mail it to me at 202 Crocus, Lake Jackson, TX 77566.  I will insure that he is kept up to date on all press releases involving the Texas State Council and Supreme Council.