MEMBERSHIP RETENTION
Beto Martinez, Chairman
Brothers, this past year has been one that has seen significant changes, not only to our lives, but the way we perceive our members. Now, more than ever it is necessary to maintain contact with ALL of our members, regardless of their due’s status or involvement in the council.
Remember, our councils are NOT businesses, but rather enclaves where members and their families gather to promote the ideals and goals of the Order and of our Faith. Therefore, those principles of Charity, Unity, & Fraternity need to be extended to those who may not be able to fend for themselves or who may need to be guided back to the fold.
Throughout this fraternal year there will be periodic updates sent to the District Deputies to help them work with their councils on keeping a strong active membership. Retention needs to be a PRO-ACTIVE council activity, not RE-ACTIVE.
Begin the fraternal year by making sure that ALL your councils have the updated forms that can be found on the State Website at www.tkofc.org.
The Online Exemplification and the Council Exemplification for members, now afford members and their families to become immediately immersed in the activities and programs of the council.
Remember, it takes STRONG Programs to help attract members – and ACTIVE Members to run programs.
A new fraternal year affords the councils to make adjustments to help them function in this time of change, and not just with Order changes.
þ Set the council calendar for activities and meetings.
þ Prepare a budget for operating expenses and revenues – suggest a line item to assist brothers who are unable to pay their dues this year.
þ CONTACT the membership. Use the Retention Committee along with the Chancellor for the council to contact the members – not for dues collection – but to find out how the brother and his family are doing. Let the brother know of the calendar & budget.
þ For new members, promote the Shining Armor Award.
þ Promote the Insurance Program to Associate Members.
A 4th Degree Insurance member is one that rarely has issues with ‘retention’. Same holds true for a 3rd Degree Insurance member.
Now comes the more difficult part of this process. YOU as District Deputies, Council Grand Knights and Financial Secretaries, Council Membership and Program Directors need to do one especially important thing…
ASK FOR ASSISTANCE
The State Membership, Programs, Education & Training Committees are here for you and WANT you to succeed.