Bruce Mallory, Chairman
An online membership presence is a necessary piece of a successful council strategy in 2021-2022. In the Information Age, using these apps and links can enhance council growth and supply another much-needed tool in the toolkit.
There are several tools available including: Online prospect form https://info.kofc.org/us.html, eMembership http://www.kofc.org/un/joinus/en/membership.html, social media, (Facebook, Twitter, Instagram) marketing campaigns, and online Form 100’s to better meet the needs of Catholic gentlemen as the Order moves forward.
An online member becomes a “Prospect” and is assigned to the local council that he shows during the registration process. If an online member does not show a local council, he is “Unassigned” until someone identifies the council that is his best fit. The unassigned prospect can be assigned to the council by notifying Bruce Mallory firstname.lastname@example.org or cell 817-807-2982.
Supreme independently communicates with online members weekly, with emails about education, programs, formation, and inviting them to an exemplification to become a 3rd degree member.
Local Knights should make a point to complement Supremes’ emails by personally contacting the prospect, determining their interest in joining a local council, and supporting them on their journey to the 3rd degree.
2020-2021 was an unusual and challenging year. Being online is a proven method that should be in your war chest this fraternal year!